RFM analysis
Scores every customer on recency, frequency, and monetary value. The fastest honest answer to "who are our best customers, and who is quietly leaving?"
Customer segmentation
Clustering (K-Means and beyond) that groups customers by how they actually behave, so marketing stops sending one message to ten different audiences.
Customer lifetime value
What a customer is worth over the whole relationship, not just the last invoice. Changes who you fight to keep and how much you spend to acquire.
Retention, cohorts & win-back
Follows each customer class over time to show where retention breaks, and identifies which lapsed customers are worth winning back, and with what offer.
Demand forecasting
Time-series models for what sells, when, and how much, so inventory, staffing, and cash planning stop being guesses.
Propensity & churn modeling
The probability that a specific customer buys, upgrades, or walks. Puts your retention budget on the accounts where it changes the outcome.
Market basket analysis
What gets bought together and what that means for bundling, placement, and cross-sell. The classic retail method, applied to any transaction data.
Pricing strategy & demand elasticity
How demand actually responds to price, margin by product and channel, and pricing recommendations grounded in measurement instead of nerve.
NLP & document intelligence
Models that read free text: classifying descriptions, extracting structure, and retrieval systems that answer questions over your own documents with sources.
Statistical testing & experiments
Proper hypothesis tests and experiment design, so "the campaign worked" is a measured claim instead of a hopeful one.
Site selection analytics
Statistical evaluation of where to open, close, or relocate: demographics, traffic, competition, and cannibalization, scored before capital is committed.
Predictive maintenance
Models that flag the equipment likely to fail before it does, turning breakdown emergencies into scheduled maintenance.
Risk prediction & assessment
Scores the likelihood and cost of the bad outcome, credit, claims, fraud, or project overrun, so exposure is managed instead of discovered.
Optimization & operations research
Scheduling, routing, inventory, and allocation solved mathematically. The two granted patents in this house live in exactly this territory.
Diagnostic, predictive & prescriptive ML
The full analytics ladder: why it happened, what happens next, and what to do about it, matched to the decision at hand.
Strategic analytics
A structured read of the whole business: where it stands, where you want it, and the measured steps between here and there.